Chinese white goods company, Haier, is one of the world’s leading brands of major household appliances with markets across over 100 countries and regions. With a focus on excellent product quality, Haier now look to relaunch into the European market. To support their ambitious growth plans for the UK, Haier have partnered with Yusen Logistics UK to provide their customers with the high level service their quality products require.
Working closely with Haier, Yusen Logistics UK have designed a full end-to-end logistics service, including inbound support, storage, distribution and a bespoke reverse logistics solution providing full tracking, control and reworking of returned goods to grade A standard wherever possible.
On selecting Yusen Logistics UK as their new partner, Dave Yearsley, Managing Director for Haier UK & Ireland, stated: “In order to increase our market presence in the UK, we need the reliability and experience of a logistics partner that understands the market and our products, with a proven track record. Yusen Logistics’ strong white goods network offers us the high levels of experience and service in the storage, handling and delivery of our goods with a personal and hands-on approach that we know will deliver a service of excellence that reflects our products.”
Khalil Ashong, Contract Manager for Yusen Logistics UK, commented: “Following a smooth implementation process, we now look to further build upon the success of our relationship with Haier. Our service focuses on 100% product integrity, careful handling procedures, and trade delivery times that we believe will benefit Haier and their customers alike.”