Nov 26, 2020

Yusen Logistics successfully participated in CIIE 2020 (China International Import Expo)

The 3rd CIIE has been held as scheduled in Shanghai from November 5th to 10th. This event is an international economic and trade event in China with the largest scale, and the largest number of participating countries.  The event was held both online and in person this year, given the conditions of epidemic prevention and control. This year, the exhibition continued the theme of "New Era, Shared Future", with a total exhibition area of nearly 360,000 square meters and nearly 400,000 professional visitors registered.


For the second year in a row, Yusen Logistics participated in the event, bringing the latest industry trends and key service products to many visitors. Yusen Logistics was located at Booth B3-04, Hall 8.2 Service Trade Zone. Exhibition highlights this time included: the brand-new e-Packing system with independent IP, the innovative Yusen Vantage system, comprehensive coverage of Sino-EU railway services, and diversified cross-border truck service products with high flexibility.


News and PR Activities during the CIIE


The Deputy Governor of Hubei Province and his delegation visited Yusen China HQ Office


On November 5th, Zhao Haishan, Vice Governor of Hubei Province, accompanied by the provincial government and leaders of Ezhou City, visited Yusen Logistics China Office. Mr. Hidenori Hara, Chief Regional Officer of EAS, and Mr. Masahiro Sugioka, President and CEO of China, together with BU heads and project-related personnel, held a warm reception.


Mr. Hidenori Hara provided a welcome speech, and the two parties had a harmonious and fruitful meeting on the company's development and cooperation projects in Ezhou. Zhao Haishan sincerely expressed that as a government functional department, they will continue to provide strong support for projects and plans that are beneficial to regional and urban development.

Expo special live broadcast by Dragon TV (SMG) interviewed with Yusen for  Sino-EU Express theme

Yusen-Aiming at the "One Belt and One Road" construction to ensure smooth logistics


On November 5th, Dragon TV and the comprehensive News Channel conducted a live broadcast of the 3rd China Import Expo simultaneously. During the broadcast, a special report over 16 minutes is on the theme of Sino-EU rail service. Yusen Logistics contributed the main case study in this report, which started from a live broadcast from Yusen’s booth at CIIE. SMG reporters made a special trip to visit Yusen’s operation site in railway terminal in Qingbaijiang District of Chengdu. Anson Yang, sales manager of Yusen Logistics Chengdu, took the reporter's on-site interview.


At Yusen China HQ, Jacky Pan, general manager of the Ocean Freight Forwarding, had a video connection with reporter, introducing Yusen’s development process and future direction in Sino-EU rail services. Zhang Jiaqi, the staff in charge of railway business in Yusen Logistics Duisburg, Germany, also made a remote connection with the Shanghai live studio together with local reporter, introducing in detail the current status of the rail service in the European distribution centers. It displayed Yusen’s ability from origination to destination. (Original Video)


"Embrace CIIE and shared future" 2020 Shanghai City Promotion Conference held grandly

Masahiro Sugioka, President and CEO of Yusen China, was invited to attend the ceremony


On November 6th, the 2020 Shanghai City Promotion Conference with the theme of "Embracing CIIE and Shared Future" was held in Shanghai Tower. On the occasion of the 3rd CIIE being held in Shanghai, Li Qiang, Secretary of the Municipal Party Committee, delivered a speech at the conference and pointed out that Shanghai has developed from expanding opening up to integrating into the world.

President and CEO of Yusen China, Masahiro Sugioka, was honored to be invited to attend the meeting on behalf of the company, he said frankly, "I highly recognize China's determination to open up and maintain economic globalization. At the same time, he also highly applauds the original meeting intention which will help to create a better business environment for the logistics supply chain industry we focus on."


Yang Dongsheng, Deputy District Mayor of Huangpu District, visited Yusen booth at CIIE


On November 6th, Yang Dongsheng, Deputy Mayor of Huangpu District and the delegation visited Yusen booth. Mr. Haruhiko Ohashi, Chief Financial Officer of Yusen China, introduced the relevant business in Sino-EU Rail services and international cold-chain logistics.


Mr. Yang said that the Huangpu District Government is working hard to build a more high-quality and efficient business environment. By maintaining good communication with Yusen, they can understand the needs of enterprises and better support the further business development.

Mr. Masahiro Sugioka, President and CEO of Yusen Logistics China

Invited to be a guest at the live studio of Eastday


On November 9th, Mr. Masahiro Sugioka, CEO of Yusen China, was invited to be a guest at the live studio of Eastday (Shanghai local leading news portal), and had a cordial interaction with the host. He introduced Yusen as a logistics company with long-term sustainable development vision and social responsibility. Also, he explained in the context of the continued spread of the epidemic this year, how did Yusen to respond to and ensure the smooth, safe and fast operation of the logistics supply chain.  (Original Video)

Customer visits

During the exhibition from November 5th to 9th, Yusen top leaders visited Fast Retailing (Uniqlo), Minebea-Mitsumi, IKEA, Mitsubishi Electric, Olympus, AGC and other customer booths. Through on-site exchanges, both parties have strengthened their communication and contact, and actively promoted the cooperation between the two parties in broader and deeper areas.


Throughout modern history, no pandemic has had such an impact on the world economy as strong and extensive as this year’s as COVID-19 has had. In the past hundred years, global trade has shaped the interlocking world economy, and the pandemic of the epidemic has severely affected the entire trading system, causing its order to become extremely tense and fragile. Yusen Logistics is still optimistic about the Chinese market. We will actively respond to relevant national policies, adapt to the rapidly changing business environment, give full play to our advantages, and promote the sustainable development of global smart logistics with an open and innovative attitude!